Our Story

At Purecult, we are dedicated to creating a complete collection of plant-based home cleaning products crafted with environmentally conscious practices. Each formula is carefully developed with biodegradable, plant-powered ingredients to deliver exceptional cleaning while caring for the planet.

We are committed to the well-being of every family and pet. Our products are free from sulfates, phosphates, artificial colors, and synthetic fragrances, ensuring a safe and gentle clean for your home. Staying true to our sustainability promise, Purecult proudly operates as a Plastic Neutral company.

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Suraj Krishnan, Director

We take responsibility for the plastic footprint created by our packaging
by recycling an equivalent amount of plastic used to produce our bottles.
This commitment to restoring balance underscores our dedication to a
cleaner, greener future for everyone.

Essential Oil Blends
Animal Care and Support
Plastic Neutral
100% biodegradable
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Sumit Anand, Co-Founder & COO

To inspire people to lead cleaner lives

We care deeply about the world we share and want to preserve it for future generations, just as you do. Our mission is to inspire everyone to keep their homes spotlessly clean in ways that protect and nurture nature, not harm it.

We believe that meaningful change begins with greater responsibility. Every toxin we keep out of our lakes, rivers, and oceans is a step toward a healthier planet, and that change starts within our own homes and workplaces.

Our team is committed to leading the community toward a more conscious way of living. At Purecult, we strive to make the right choices easy and accessible so you can choose to clean better every day.

Action & Progress

Animal Rescue

Dogs do speak, but only to those who care to listen.

As we take steps toward cleaner, eco-friendly, and sustainable living, we cannot forget the suffering of homeless animals. They deserve the same protection and love from nature as we do.

With a firm commitment to helping sick and injured animals, Purecult proudly supports CUPA, an organization dedicated to their care and rescue.

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Wildlife Support

Otters! The ambassadors of rivers and wetlands

Purecult is proud to support and sponsor the Otter Conservation Program led by the Centre for Wildlife Studies (CWS).

India is home to three otter species, each facing serious threats to their survival, including loss of wetland habitats, overfishing, pollution, illegal trade, hunting, dam construction, road collisions, sand mining, and conflict with humans.

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OUR PACKAGING

Bottles Made from Bottles

How wonderful would it be if bottles were made from bottles? We could reduce the amount of new plastic entering the system, and that’s exactly what we do at Purecult.

In every packaging decision we make, we consider the impact on the health, safety, and sustainability of people and the planet.