Reduce and Reuse “PLASTIC” with Refill pouches

Over the years plastic has become a major issue and the world is looking for the best possible ways to eliminate plastic from our daily life. But due to several reasons plastic cannot be eliminated from our lives completely, no matter how mindful we are about using plastic. Before we go into ways of mindfully dealing with plastic in our day to day lives let’s first see how plastic is the real enemy for us?

Plastic: The real Enemy

It’s not new that plastic waste is a growing issue that we face everywhere around our world. Even though it is undeniable that plastic provides various benefits in our society and delivers many direct economic benefits which can contribute to resource efficiency. But overusing it without mindfully and smartly makes it the real enemy which creates negative consequences on our environment.

Why do we have Plastic packaging?

  • Resource efficient: plastic packaging saves packaging mass, energy and greenhouse gas emissions. Without it, we would use 2-3 times more resources. 
  • Safe: plastic is shatter resistant, containers do not break when they are dropped or knocked over during transportation. 
  • Hygienic: plastic keeps products free from contamination. plastic can be sealed shut or molded into a safety mechanism.
  • Light weight
  • Versatile: plastics can be transformed in many different ways.
  • Recyclable

Since, we can’t totally eliminate plastics from our life, we still can protect our environment to bring a positive change  by reducing, recycling and reusing plastics.

Why is reducing plastic a smart choice rather than recycling?

Each recycling facility has specific requirements that most of us don’t know about. Also While recycling helps and it requires fewer sources than extracting and using raw materials, it still uses a lot of energy. Hence, plastic waste is a huge problem, and reducing our use of plastics is the most efficient and easy way to fight the problem.

Even though recycling is important but in the current situation it is not efficient.


How are refill pouches and sustainability the same thing ?

It takes more resources to produce a bottle of plastic. A plastic bottle occupies more space in a landfill than a plastic pouch and it takes a lesser amount of plastic to manufacture a pouch. The pouches are recyclable and are landfill friendly, which means more of these pouches can fit inside a landfill – thus requiring fewer landfills. So pouches are a winner here.  Filling up your existing used bottles with refill pouches is a smart way to reduce and reuse plastic.

Purecult initiative towards plastic reduction

As an environmentally concerned homecare brand we want to create zero harm to our environment and do our best to make a change. Since we can’t totally eliminate plastics from our packaging, we try our best to reduce it in our packaging.

Two initiatives we made for reducing plastic:

1.Introducing PCR bottles

PCR (post-consumer recycled) material turns used bottles into pellets which can be turned into bottles again! It is our commitment towards sustainable packaging. Our HDPE bottles are now being made from reused plastic. We use 50% Post Consumer Resin (or PCR as it’s called) in all our HDPE bottles. And what more?? All our bottles are 100% recyclable again! All our PCR bottles will carry this seal.



2.Introducing Refill Pouches

With our refill pouches we are drastically reducing packaging weight which overall will reduce the plastic usage as well. So, each time you buy our refill pouches you will take part in reducing and reusing both at same time of plastic. Check our refill pouches HERE!


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