Packaging That Gives Back

How wonderful would it be if bottles were made from bottles? At Purecult, that is exactly what we do. By using recycled materials, we reduce the need for new plastic and move closer to a more sustainable future.

Every packaging decision we make considers the impact on human health, environmental safety, and long-term sustainability.

PCR

PCR, or Post-Consumer Recycled material, gives used plastic a second life. After being collected and cleaned, it is turned into pellets that are remade into new bottles. Our HDPE bottles now use 50 percent PCR, and every one of them is fully recyclable.

Our new bottles proudly carry the PCR seal as a mark of our continued commitment to sustainable packaging. We are constantly researching and evolving to reduce our impact and ensure our packaging reflects the same care as our products.

How we ensure it is safe

We work with trusted partners who meet strict EU and US standards for packaging safety. All recycled plastic is tested in NABL-certified labs to ensure it is free from heavy metals like lead, mercury, cadmium, and hexavalent chromium. Only once it passes these safety checks is it approved for use in our bottles.

Our Clean Alternatives